1. WHO WE ARE

BrightKidsGames.co.uk is a free educational games website for children based in the United Kingdom. We provide fun, curriculum-aligned games for children aged 4–12 at no cost.

For privacy enquiries: privacy@brightkidsgames.co.uk

2. CHILDREN'S PRIVACY — OUR COMMITMENT

We comply with the UK Children's Code (Age Appropriate Design Code) and UK GDPR. Our commitments to you and your family:

• We do NOT collect personal data from children
• We do NOT require registration or sign-up to play
• All games run entirely within your browser — no data is sent to our servers
• We do NOT use targeted advertising aimed at children
• We do NOT share any data with third parties for marketing
• We apply the highest privacy settings available by default for young users

3. INFORMATION COLLECTED AUTOMATICALLY

When you visit our site, basic anonymous technical data may be collected automatically via standard web analytics:

• Your approximate location (country only)
• Browser type and device type (phone, tablet, desktop)
• Pages visited and time spent on site
• Referring website or search engine

This data is entirely anonymous and cannot be used to identify any individual. It is used only to understand how the site is used and to improve our games.

4. GOOGLE ADSENSE & ADVERTISING

We display advertisements via Google AdSense to keep the site free for all families. Google uses cookies to serve advertisements. Our AdSense Publisher ID is ca-pub-2383828475260164.

For visitors identified as children, or from school networks, Google's child-safe ad policies apply automatically — personalised advertising is disabled and only family-safe content is shown.

Parents can manage Google ad preferences at Google Ads Settings or opt out of personalised ads via the Network Advertising Initiative.

5. COOKIES

We use minimal cookies for the following purposes:

• Essential cookies — required for the site to function
• Analytics cookies — anonymous statistics to improve our games (Google Analytics)
• Advertising cookies — set by Google AdSense (family-safe, non-targeted for child visitors)

You can manage or delete cookies at any time through your browser settings. Our games will continue to work without analytics or advertising cookies.

6. PARENTS & GUARDIANS — YOUR RIGHTS

Under UK GDPR and the Data Protection Act 2018, parents and guardians have the right to:

• Request access to any data held about their child
• Request deletion of any data we hold
• Object to the processing of data
• Lodge a complaint with the Information Commissioner's Office (ICO)

Contact us at privacy@brightkidsgames.co.uk — we will respond within 30 days.

You may also contact the ICO at ico.org.uk or call 0303 123 1113.

7. THIRD-PARTY LINKS

Our website does not contain links to third-party websites from within games. Any external links (e.g. in our privacy or terms pages) are to trusted sources such as government websites. We recommend parents supervise children's internet use.

8. CHANGES TO THIS POLICY

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage parents to review this policy periodically. Significant changes will be highlighted clearly.

9. CONTACT US

Email: privacy@brightkidsgames.co.uk
Website: www.brightkidsgames.co.uk